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An online luxury watch marketplace is auctioning collectible vintage and used Rolexes for the holidays — and the potential savings are big

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Bob's Watches

  • Bob's Watches is the world's largest pre-owned and vintage online Rolex watch exchange. The company makes buying and selling luxury watches an easy and comfortable experience by listing true market value for every watch.
  • For the holiday season, the site is holding its first ever 12 Days of Rolex auction event.
  • Every day until December 21, Bob's Watches will auction off one vintage, rare, or sought after Rolex watch. Each auction lot begins at 8 a.m. PST and ends at 4 p.m. PST. 
  • With the ability to place live bids, you can potentially save big while also keeping your budget in check if you're not willing to spend more than a certain amount.

Most people live under the assumption that they'll never own a luxury watch, let alone be able to buy one as a holiday gift for someone else. Now, the world's first and largest pre-owned and vintage watch dealer is convincing people to get rid of both preconceived notions by offering authentic Rolexes at fair prices.

For the first time ever, Bob's Watches is holding a series of holiday-themed public auctions with The 12 Days of Rolex. Every day until December 21, the site will auction off a different Rolex, starting at a far lower price than you'd ever expect to pay.

While you can get a great deal on Rolexes (and a slew of other luxury timepieces) year-round at Bob's Watches thanks to its transparency with buying and selling prices, the ability to bid means you can potentially get a watch for less than its listed market value. 

On top of that, Bob's Watches doesn't charge a buyer's premium and shipping is free, so you won't find any extra fees tacked on to your purchase.

Bob's Watches

Here's how it works: 

Each auction lot begins at 8 a.m. PST and ends at 4 p.m. PST. During that time, you can place live bids on the watch, which, like every watch Bob's sells, is guaranteed to be authentic with only genuine Rolex parts. Although there's plenty of room for savings, you shouldn't expect to steal a watch at auction for a few bucks. To make sure serious potential buyers are bidding, each watch has a starting bid and a reserve price to meet.

Some of the watches that will go up for auction during The 12 Day of Rolex include vintage Rolex Sea-Dwellers and Submariners, race-inspired Rolex Dayton as, an unworn Rolex Cellini, the iconic Rolex President Day Date, and more.

Whether you're looking to treat yourself with an end-of-year splurge or you and your family are chipping in to buy someone special the ultimate holiday gift, there's no reason not to check out the auctions.

Even if you're interested in buying a watch outside of the auctions, you can receive it before Christmas when you order by December 20.

To participate in The 12 Days of Rolex auctions, register here>>

Learn more about buying and selling luxury timepieces at Bob's Watches here>>

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