- French watchmaker MAD Paris creates customized versions of high-end luxury timepieces.
- Its latest creation is a Rolex Daytona Rainbow Sapphire watch covered in rainbow sapphires and engraved with a floral pattern.
- The watch is for sale at Browns Fashion for $110,753.
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MAD Paris has released a new iteration of its much-loved Rolex Daytona Rainbow Sapphire watch, this time around featuring a smooth leather strap and an engraved buckle.
It follows on from the extremely-limited Daytona Rainbow Sapphire that released back in April with a metal bracelet. This time around, the customized Rolex adopts a slicker look with its new smooth leather strap, which contrasts the detail-heavy body of the watch itself.
MAD Paris has not only covered the bezel in a sea of rainbow-hued sapphires, but has also engraved the stainless steel body all over with an ornate floral pattern. The case sports embellishments at the top and the bottom of the dial, which then wraps around the rear of the case and is also implemented on a new, heavy-duty buckle. This pattern blends into the Rolex crown emblem, which is raised rather than engraved.
The face is given the archetype black MAD Paris treatment and sports a set of clear jewels around the dial. Black hands, stainless steel face dials and an exhibition back case showcasing the automatic movement with 44 jewels, come together to finish this unique, head-turning timepiece.
Take a look at the MAD Paris black Rolex Daytona Rainbow Sapphire watch in the gallery above, and pick up one for yourself from Browns for $110,753 USD.
In other news, F.P.Journe has unveiled its 18-Function Astronomic Souveraine watch.
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