Rolex has just unveiled its latest collection of watches, including a revamp of its iconic Oyster Perpetual Submariner series. The Submariner was last updated in 2012, according to Forbes.
The latest Rolex Submariner retails for $8,100, while the Rolex Submariner Date goes for $9,550. Each version has been redesigned with a 41 mm case (slightly larger than the standard 40 mm it's been for decades), and is equipped with a new calibre (the 3230 for the Submariner, and the 3235 for the Submariner Date).
Rolex also released its new Datejust collection, which comes in a variety of different colors, and a new Sky-Dweller with a rubber strap typically reserved for Rolex's sport watches, which retails for $40,000.
As Business Insider previously reported, watches are often regarded as a stable asset class, alongside other "investments of passion" like artwork and jewelry. Wealthy people are increasing parking their money in real assets like these.
Check out the new Rolex line-up, including retail prices, below.
The Submariner
Price: $8,100
The latest Rolex Oyster Perpetual Submariner has been redesigned with a larger case (now 41 mm). The Submariner now uses calibre 3230.
Source:Rolex
The Submariner Date
Price: $9,550
The Submariner Date, also with a new 41 mm case, is slightly pricier than the Submariner. It now uses calibre 3235, and features both time and date functions.
Source:Rolex
The Submariner Date
Price: $39,650
Source:Rolex
The Submariner Date
Price: $14,300
The latest Submariners also come with a Chromalight feature display, in which the watch hands and hour markers are complete with a luminescent material that emits a blue glow when in the dark.
Source:Rolex
The Datejust 31
Price: $7,800
Rolex also redesigned its Datejust series, which is now equipped with calibre 2236 and the Superlative Chronometer certification. Its case is 31 mm. The new Datejust comes in four different colors and has a fluted bezel in 18-carat white gold.
Source: Rolex
The Datejust 31
Price: $8,050
Source: Rolex
The Datejust 31
Price: $8,050
Source: Rolex
The Datejust 31
Price: $16,050
The Datejust pictured above features a bezel comprised of 46 brilliant-cut diamonds and a Roman VI adorned with even more diamonds.
Source: Rolex
The Oyster Perpetual 41
Price: $5,900
Rolex also redesigned its Oyster Perpetual series, now with a larger 41 mm option in addition to the 36 mm models. The new Oyster Perpetual 41 comes with 18-carat yellow gold hands and hour markers on a silver dial.
Source:Rolex
The Oyster Perpetual 41
Price: $5,900
There's also a second version of the Oyster Perpetual 41 with 18-carat white gold hands and hour markers on a bright black dial.
Source:Rolex
The Oyster Perpetual 36
Price: $5,600
The Oyster Perpetual 36 comes with five new, vibrant color watch faces: pink, blue, red, green, and yellow.
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The Oyster Perpetual 36
Price: $5,600
Source:Rolex
The Oyster Perpetual 36
Price: $5,600
Source:Rolex
The Oyster Perpetual 36
Price: $5,200
Source:Rolex
The Oyster Perpetual 36
Price: $5,600
The Oyster Perpetual 41 and the Oyster Perpetual 36 models are each equipped with Rolex's new calibre 3230, which was launched earlier this year.
Source:Rolex
Rolex Sky-Dweller
Price: $40,000
The last new watch from Rolex is its upgraded Oyster Perpetual Sky-Dweller, which has 18-carat yellow gold hands and hour markers. It's equipped with calibre 9001 and has a 42 mm Oyster case. It's also the first Sky-Dweller to feature an Oysterflex bracelet.
Source: Rolex