The luxury watch brand Rolex is the most reputable company in the world, according to the Reputation Institute's annual rankings.
The Reputation Institute sorts companies according to the public's perception of their performance in seven areas: products and services, innovation, workplace, governance, citizenship, leadership, and performance.
The chocolate maker The Hershey Company is the most reputable brand in the US, but the brand is much less well known internationally, so it did not make it onto the list. Facebook did not even make it into the top 100.
After the emissions scandal that engulfed the company last year, Volkswagen dropped from being the 14th most reputable company in the world in 2015 to the 123rd spot this year.
To compile the rankings, the Reputation Institute collected more than 240,000 ratings from 15 countries. You can see the full results here.
Scroll below to see the top 10
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10. Apple. RepTrack Points: 76.6.
Apple's reputation is getting worse, according to the study. The company has dropped from seventh place in 2014's rankings to eighth in 2015's, and it now sits at 10th. The tech company, however, came out on top in both the innovation and the leadership categories.
Here's everything Apple announced at its Keynote on Monday, including its new, cheaper-than-ever iPhone.
9. Sony. RepTrack points: 76.7.
Sony proved to be a truly global brand. The company was among the 10 most reputable brands in 10 of the 15 countries surveyed. On this metric, it was beaten only by Rolex.
This year Sony faced criticism over its failure to release singer Kesha from a six-album contract with one of its record labels, Dr. Luke's Kemosabe Records. Kesha alleged that her producer at the label, Lukasz Gottwald, sexually abused her.
Aside from music, the Japanese conglomerate makes electronics and produces movies and video games. The company was founded in 1946 by Masaru Ibuka.
8. Canon. RepTrack points: 76.9.
Canon is the third most reputable brand in Europe, the Middle East, and Africa.
The world's biggest maker of cameras and printers has been expanding further this year. It just announced that it would buy Toshiba's medical devices unit for nearly $6 billion.
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