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How Rolex became the king of watches

Play a simple word association game with anyone — say "watches" and the reply you get will most likely be "Rolex."The Rolex brand is so ingrained in the minds of much of the world, it's hard to believe...

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Why luxury watches cost so much money

High-end mechanical watches are expensive. But the reason why goes beyond the fact that they're just highly complicated mechanisms in a small enclosure.In the earlier part of the 20th century, watches...

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This is the most impressive thing about Rolex, according to one of the only...

Rolex is a notoriously secretive company. In defense of its trade secrets, how dominant it is in the luxury watch field, and how much it has to lose, it doesn't offer factory tours, and its workshops...

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Some watch aficionados are willing to wait 2 years to get this $12,000 Rolex

It's no secret that Rolex watches are in high demand.When Rolex announced a big update to one of its flagship watches, the Daytona, fans rushed in droves to order the new model. The announcement was...

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A man who bought a Rolex Daytona for $543 in 1973 found out it's now worth at...

These are the stories you love to hear. Unsuspecting man – a pilot – because of course he's a pilot – needs a watch for navigation purposes in the early 1970s. So he stops into his local watch shop,...

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This 58-year-old Rolex just broke a huge auction record again

This year's watch auction season is just beginning, but already timepieces are breaking records left and right.At a recent auction by Phillips in Geneva, yet another record was set. A particularly...

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The $14,000 Android "Rolls Royce of smartphones" just launched

Stealth Israeli startup Sirin Labs officially launched its super high-end Android smartphone at an event in London today, bringing to an end years of speculation about what the company’s been cooking...

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This $250 Seiko proves that you don't need to spend a ton on a great dive watch

I don't dive, but I like dive watches. I like them because they're aren't fussy — good ones are well made, can be gotten plenty wet, can be worn with lots of different styles of clothes (everything but...

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What wearing a $6,000 Rolex for a month taught a 24-year-old about wealth and...

I was so excited when it arrived. I opened the box and was immediately enraptured by its sublime beauty.It seemed that this Rolex Explorer was made not out of stainless steel, but some kind of...

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The clock on a tiny church in Switzerland has been secretly maintained by...

Rolex is one of the most secretive companies in the world.Luckily, their secrets are mostly not of a nefarious sort, such as this one just recently revealed by watch journalist Alan Downing writing for...

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Some of our favorite watch brands are available at major discounts this week

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we may get a share of the revenue from your purchase.A few weeks ago we introduced you to...

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This is why the Rolex Submariner is the ultimate luxury sport watch

The Rolex Submariner might be the most famous watch in the world. Known officially as the "Rolex Oyster Perpetual Submariner," it debuted in 1953 and has been continuously improved ever since. In the...

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The most surprising thing about wearing a $6,000 Rolex for a month straight

It's pretty reasonable to assume that a $6,000 object would change your life in a positive way. At least it better, for that amount of cash.That's how much the Rolex I rented for a month would retail...

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Some of our favorite watch brands are available at major discounts this week

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we may get a share of the revenue from your purchase.A few weeks ago we introduced you to...

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Why it's nearly impossible for Apple to beat Rolex (AAPL)

In Apple's keynote today announcing its new smartwatch, the company claimed that it was the number 2 watchmaker in the world for watch revenue in 2015, right behind Rolex.Apple touted this as a huge...

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Apple is giving up on the high-end luxury watch market

When Apple released the original Apple Watch in early 2015, it made a a pretty big play at the high-end watch market with its Edition line, which started at $10,000 and was encased in precious...

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These are the best watches at every price point

The founder and executive editor of the luxury watch publication Hodinkee, Benjamin Clymer, recommends the best watches in every price range.Follow BI Video:On TwitterJoin the conversation about this...

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How to pick the perfect watch for the office and the weekend

The founder and executive editor of the luxury watch publication Hodinkee, Benjamin Clymer, recommends the best watches to wear during the week and on the weekends.Follow BI Video: On TwitterJoin the...

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Here’s everything your watch says about you

The founder and executive editor of the luxury watch publication Hodinkee, Benjamin Clymer, discusses what your watch says about you and the difference in wearing a new or vintage watch.Follow BI...

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Rolex is suddenly battling one of the biggest threats in history

1969 marked the beginning of a revolution in the watch industry.That was the year the Japanese watchmaker Seiko introduced the Seiko Quartz-Astron 35Q, the first watch to be powered by an electrical...

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