Tiger Woods’ mighty fall from grace cost him a lot more than PGA victories.
After losing five major endorsements since the fallout from his adulterous behavior and divorce, Rolex has announced a deal to bring golf’s second most-accomplished player ever to its brand.
Terms of the deal were not disclosed but it is believed to be at least five years. This will be the second marriage for Woods and the watch company, which originally parted ways in 2002 after Woods signed with Tag Heuer.
Wood’s public demise cost him sponsorships with Tag, AT&T, Accenture, Gatorade and Gillette. While he announced a deal earlier this year to endorse a Japanese heat rub product, this agreement is far more significant.
The announcement also comes as Woods returns to the course this week for the Frys.com Open.
“Rolex is convinced that Tiger Woods still has a long career ahead of him and that he has all the qualities required to continue to mark the history of golf,” Rolex said in a statement on their website.
If true, expect many more endorsers knocking on Woods’ door.
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